Don't Do THIS to Your YouTube Channel...

You Can't Please Everybody

In a world with unlimited options for content, people still make videos covering several broad hobbies and wonder why their channel isn't growing.

After researching thousands of channels throughout my time on YouTube and seeing how they adapt to the evolution of the algorithm, most will do one simple thing:

Nothing at all.

They will stay the course and eventually give up.

Even though the answer is right in front of them the whole time.

I was guilty of this practice.

I liked the content I was making, so why would I change anything?

There's nothing wrong with making the videos you want to make, as a matter of fact that is the best way to succeed long term.

But if no one knows what to expect from your channel, your returning viewers metric will get lower and lower.

This is a big reason why vlog channels are almost non- existent now on YouTube. If people are not obsessed with your own personality, it will not keep viewers invested to see what you'll do next.

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Audience > Ideas

#1 - Create Avatars of Your Viewers

Who is the audience you want to make videos for? What would those people be like in your eyes? What are their desires, fears, and main questions?

These are all questions you need to ask yourself before pressing record.

Without an idea of what your audience should look like, you'll find yourself consistently changing direction in your content.

You'll want to narrow this class down to 3-6 avatars and make videos for that specific group.

#1 - Your Analytics Are Never Wrong

It's hard to get into the habit of following your YouTube analytics because if your videos aren't performing well, it can be very demotivating.

But this is exactly how to know when to trim the fat and narrow down the ones that enjoy your content the most.

Click-Through Rate and Average View Duration can be hacked in such a way that by using avatars, you'll start receiving comments such as "this is exactly what I've been searching for!"

People can sometimes know they want the answer for something but somehow aren't sure what exactly the question is.

You can provide that for them the more you study your analytics.

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Mastering Your Video Retention

Summoning Salt

Quality over quantity has its benefits on YouTube, depending on the niche.

Summoning Salt is a perfect example of knowing his audience and tailoring every upload the same way, even though he covers many different games.

Video game documentaries are popular on YouTube for many reasons and stylizing all of your videos the same way while extensively covering broader topics can work as long as your audience responds to it.

Repeat what works.

Sonny Evans

You can become a master in storytelling, no matter how specific your niche.

This channel has skyrocketed in popularity in the last few years by only focusing on videos for Grand Theft Auto V.

The game is still extremely popular, has mass appeal, and by combining those qualities with unique ideas like challenge videos, Sonny Evans has found a successful formula.

By not creating challenge content in the style of a Let's Play, Sonny Evans instead creates a near cinematic experience with highs and lows to keep viewers invested all the way to the end to see what will happen next.

SunnyV2

Another channel that's rolling out captivating documentaries is SunnyV2.

He combines current viral video trends and deep dives on various internet personalities throughout the years.

Video topics that most people consume and wouldn't think about covering themselves, SunnyV2 does it in a way that features zero bloat throughout the length of his videos and includes multiple reputable sources while speaking at an accelerated rate.

You get bombarded with information which keeps his viewers from getting bored about the topics they might not have even thought they were interested in.

This strategy will always maximize your video retention and grow your audience faster than most channels on YouTube.

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Is there a YouTube channel you want to see reviewed?

Reply to this email and let me know!

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And if you know a creator trying to grow their channel, please forward this email to them and send them to creatorkeys.gg.

P.S. Follow me on Twitter for more strategies @TylerShuman.